Facebook’s Black Market Revealed (Are they Selling Fake Likes?)

As the biggest social network giant known as Facebook continues to rake in cash from brands and publishers, there has been tons of questions arising about the real values of their “likes”. There has been speculations from legitimate companies being flooded with Fake likes in their attempt to reach more people through their various businesses. And these likes are being generated in part by abuse of Facebook’s own advertising tools. It’s however complicated, but here is how this things work: Facebook allows individual or companies to promote their pages with some advertising tools called ‘Suggested Pages’ or ‘Suggested Posts’. For very small amount of money, companies with a few hundreds of fans can drastically boost the reach of their Facebook material so its gets seen by thousands of new users when their campaigns go live.

But this development has raised a lot of controversies in the minds of some popular page owners who complained about accumulated extra likes generated by the campaign that those likes generated were mostly fake likes. To further prove the reality of this development, a company that owns a page can accumulate thousands of new fans only to discover that there is a decrease in the total number of engagement and impressions on posted content, because it is perceived that these new fan are all fake.

Changes in the Facebook Algorithm
For some months now, Facebook has recently changed their traffic algorithms in a way that it has greatly affected some professionals who have trying to use social media to generate businesses. In their experience, they commented that they saw a huge decrease in the number of people that see their posts. So like every other businesses these professionals decided to experiment with the Facebook handy tool known as the “boost post” feature or option. Surprisingly, while they started generating more likes, it seem that even less people were actually interacting with their content let alone bothering to actually read through the content being posted.

The Facebook Fraud
There is these popular YouTube channel called the Veritasium, and the man behind this Youtube channel is by name called Derek Muller, who released some viral video titled “Facebook Fraud”.

As being a scientist, he decided to carry out some experiment with Veritasium and paid for a Facebook ads. After the campaign ran it course, he saw his likes grew from 2,000 to over 100,000. And though the total audience reach was encouraging, the overall engagement seemingly did not. He therefore went further to explain that 75% of the likes he got were from developing country, yet less than 1% of his page got engaged (i.e. comments, likes. etc.) from those countries.

Furthermore, Muller drew up another experiment, where he created Virtual Cat, a useless page that only an idiot or a fool would like or share. He then signed up for another advertising campaign where he got about 262 likes for 25 bucks, and made a post on Virtual cat, only for the post to reach 8 people with ‘ZERO’ engagement.

In conclusion, it can be said that Facebook uses ‘fake’ likes to make it seem like one is getting a bang on the door. Basically, Facebook advertising is simply a waste of money and not only is it a sheer waste of time and money, it also hurts your business.

How to earn an income by Facebook likes?

Today when people open Facebook, they see thousands of companies whether small or large advertising their products and services. This is mainly because advertising on Facebook is quite easy, inexpensive and efficient. Facebook does not only offer people a place where they can stay connected with their loved ones by sharing messages and photos, it also offers a platform to the businesses where they can run their marketing campaigns.

People from all around the world are present on Facebook and most of them regularly check their Facebook accounts. Hence, it offers an audience belonging to different geographical locations and diverse cultures to the businesses. The key to grab the attention of such audience is to provide them with interesting and engaging content on the company’s Facebook page. In such a scenario, it becomes highly important that a company promptly replies to the consumers’ comments. Moreover, the firm needs to upload new content, videos and photos on their Facebook page. The consumers become easily bored with repetitive and out-dated content so to keep them connected, updating the page is essential.

For Facebook marketing, there is no requirement for technical expertise. The page admin should just know the tactics to develop creative and appealing content. When a company becomes successful in providing appealing content, videos and photos to the Facebook audience, they like it and share it with others. In addition to that, they comment on the posted content where they share their thoughts and feelings regarding the product or service being offered. In return, they expect the page admin or the company to reply to their comments or acknowledge their feedback.

Now, Facebook offers testimonials and ratings options to the audience as well. Using these features, Facebook users write down reviews and rate a company on the basis of its Facebook profile. Before deciding which product or service they should opt for, people first read these reviews and check the ratings. These ratings and testimonials create a powerful impact on the progress of the companies. They help in bringing high traffic to the firms’ websites, which eventually leads to higher sales and more brand awareness.

Through Facebook likes and comments, a company opens new ways to earn income. A website that receives high traffic gets positioned in the initial pages of search engines like Google, enabling the company to attract more consumers through higher search engine ranking. In addition to that, higher Facebook likes and comments attract the attention of other businesses that would want to place their ads on company’s website. In return, the owner of the website receives commission by placing other people’s ads.

Building a Facebook Page and acquiring thousands of likes and comments create new business opportunities for a company. Not only does it get popularity, but it is also able to increase sales revenues and profits. It helps the company in creating and posting charts, graphs and other diagrams that shows how quickly it is getting popularity around different parts of a country, as well as on a global level. By displaying these graphics, businesses can attract even more consumers who are looking to make a purchase from reliable and authentic companies.